I recently was emailed by one of my email subscribers and the question was “how to create a wso?”
I wanted to be able to email him back and give him all the little ins and outs on how to create a wso in about five minutes, but the more I thought about it, the more complex it became.
If you have read my story on this website, you will know that one of the very first things I did to become successful was to create a WSO or Warrior Special Offer.
If you are new to internet marketing, you may have never even heard of a WSO or the Warrior Forum at all. Some people like to live their lives bashing the Warrior Forum for one reason or another, but I am really grateful to Allen Says and the Warrior forum, they have helped my to build a six figure a year business by offering such a great marketplace.
The Warrior Forum is a great place to mastermind, ask questions, and buy internet marketing products. The Warrior Special Offer section is where WSO’s are sold. A WSO is a unique product that you have put together and want to offer it to the world.
It is probably the easiest place to get good traffic to your product. You don’t have to create a product about internet marketing, but you will have limited success selling many copies if it is not about internet marketing.
I personally use an affiliate program called Warrior Plus to handle all my WSO’s. There are new affiliate places like JVzoo, I haven’t use them for a wso, but I hear they are a good affiliate platform to use as well.
Inside of Warrior Plus, there is a tab called “WSO Alerts” Here you can see who the most popular WSO sellers are, and also what the most popular keywords are. Take a look at the image that I took on January 11th, 2013.
As you can see, there is some great info here if you want to find some top affiliates and find out what you should create your WSO about.
Right now, the top three keywords for creating a wso are 1) WordPress 2) PLR 3) software
I have created WSO’s in the past that have PLR and software included, that way I can get the most traffic possible for my product.
There are many top notch topics to create your WSO about also. Offline marketing is very hot, especially mobile marketing. Facebook has been a top search item for a few years now.
SEO, as crazy as it seems, always seems to be a top search item as well.
Ok, so you know what is hot, now how do you create a WSO.
Well, there are a ton of ways to create a product. You can create a video, audio, ebook or pdf training, webinar training, etc. The key is that you need to provide something unique. You need to provide a solution to a problem.
Once you figure out what problem you are going to solve, you start putting everything together. Don’t get bogged down with creating the perfect sales funnel, but one thing I HIGHLY recommend is getting an email auto responder, more specifically, get an Aweber account.
The Warrior forum is a great place to make money, but more importantly, its a great place to start building a list. See all those people over there on the list, the Most Popular Sellers? They like to give bonus items to their list.
So, here is a quick way to get started.
Create a really good product and GIVE IT TO THEM! Yes, give it all away. Why? They have huge lists. Their subscribers love to get bonus items from them. IF you ask them if they can give their list your product and all you ask for is an email optin, would that be ok? The worst thing they can say is NO. Then you keep moving on.
You have a 50/50 chance that they might say Yes. Then you will start to build a list and make your life easier.
Getting back to how to create a WSO.
So you create your product, and now you want to sell it.
Make sure you have a PayPal account so you can collect money. An email auto responder so you can collect emails, and the mindset to take action and get something launched.
Of course, there is much, much more to launching a WSO. And these guys on this list here, they are some big names on the Warrior Forum. There is plenty to go around, you just need to stop procrastinating and start launching. Not all of my products are big hits. I certainly do not do the numbers that most of these people do. But I have a family that demands and deserves my attention. I cant spend 18 hour days to create a product. Heck, I don’t even want to work 18 hours a week.
But, if you learn how to create a wso the right way, you will be able to make some really good money and help people.
I am in the process of putting together a complete wso blueprint. But like I said, I don’t like to work that much, so it might be a few weeks before we get it out. But check back with me on that.
I hope you enjoyed this article. Please leave your comments below about “How to Create a WSO”